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Digital Marketing & Online Reputation
In a sector where travelers compare everything: prices, reviews, reviews, reviews, photos, location, your digital image determines how you fill up.
HDB supports tourism professionals in their digital acquisition, their local presence and their proactive management of e-reputation.
Our multilingual teams take care of moderating, responding to reviews, updating content and deploying your online campaigns.
HDB Solutions is the team behind the scenes of travel professionals. Alongside brands that create unforgettable experiences, we ensure every interaction, every message, every request.
Together, let's transform waiting into welcome, service into memory, relationships into loyalty.
Garanties HDB
Tous les bénéfices d'un partenaire privilégié.
Optimizing your local visibility (SEO, Google Business, OTA)
Proactive management of customer reviews
Regularly Updating Your Online Content
Targeted digital campaigns with measurable results
Étapes-clé
The Key Steps
Google or OTA search
The traveller compares several establishments or offers online.
Visit your site or Google/Tripadvisor listing
He consults the opinions, the answers, the visuals and the services offered.
Hesitation or Rebound
Poor clarity of the offer, lack of updates or poorly managed negative reviews can scare people away.
Intervention by the HDB teams
Our teams update key information, respond to comments, optimize local referencing and relaunch via targeted campaigns.
Confirmed reservation
A controlled image triggers the act of purchase and improves direct or indirect conversion.
SEO
Referencing & local visibility
We boost your visibility on Google, OTAs and professional directories through targeted work on the keywords searched by travelers: “3 beach hotel Biarritz”, “Barcelona sea view location” or “10-day Vietnam tour”.
Our teams optimize your titles, descriptions, photos and practical data according to tourism SEO criteria, to generate localized traffic that is ready to book, all with a controlled investment.
Customer review
Controlled reputation & digitized customer relationship
An unanswered Booking, TripAdvisor, or Google review damages your image. We write contextualized answers, in the client's language, with a tone consistent with your positioning (luxury, backpacker, family...).
In the event of a dispute or a deteriorated experience, we know how to defuse the tension without incurring your responsibility.
Marketing
Marketing campaigns & smart loyalty
We animate your customer base with thematic campaigns according to the season, profile or destination:
- Post-stay reminders with incentive
- Pre-departure campaigns for cross-sell (spa, insurance, luggage),
- Flash offers to relaunch cold leads.
Each mailing is measured: opening rate, click rate, conversion rate, and ROI of the campaign.
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