HDB Innovation: The revival of abandoned carts

When a traveller is on your website, enters their terms of stay, selects a room, adds it to their online basket and then decides not to finalize the reservation and to leave the page, this is called cart abandonment.

98% of travelers do not complete their reservation process on hotel sites.

To limit these cart abandonments, it is necessary to understand the reasons and obstacles to the purchase of your site visitors and to put in place strategies to respond to them.

The main reason travelers don't complete their reservations is “not being ready to buy.”

So to understand in more detail the reasons for abandoned carts, this year we launched Get lost cart, the first solution in the world that allows you to digitally transform abandoned carts by telephone into direct sales for your hotel.

Thanks to direct contact with a hesitant traveller, you have the opportunity to directly understand what their obstacles were when finalizing their reservation and to reassure them. You thus offer premium proactive attention to your visitor who will highly appreciate this hyperpersonalization of the customer relationship.

Finally, if you do not have time to manage, we provide you with a dedicated sales team.

To find out more about our new innovation, HDB Solutions looks forward to seeing you on November 9 and 10, 2021 at the Food Hotel Tech Paris exhibition!

Do you want to meet us?

Do not hesitate to book your time slot with us via the following link: https://blog.hdb-solutions.com/hdb-sur-fht-2021/