Hotel news that should not be missed this week! (03.12.21)

Why use commercial outsourcing?

45% of Internet users do not complete their order because they are not ready to buy now, but they will do so soon according to a Prestashop study in 2021.
How can you succeed in attracting and developing these Internet users who are still hesitant?
This year more than ever, personalization is at the heart of expectations, in fact, according to a study by the Boston Consulting Group, 40% of customers spent more than expected after browsing highly personalized sites.
What is the use of having an external sales force? Read the article

The 5 social media trends in 2022

Hootsuite has just released its traditional report on social media trends. For the year 2022, five trends stand out and look at developments in the way they address the public, in the way businesses perceive social media and in the marketing profession. Read the article

The promotion of mountain destinations is intensifying

With the launch of the 2021/2022 winter season imminent, the actions taken to promote the mountain destination are multiplying and intensifying to allow the various resorts in France to remain attractive and to achieve better figures than last season. Read the article

Accor will enter Guinea in 2024

By 2024, Accor will offer two hotels in Conakry, a Novotel with a conference center and a Novotel Living, dedicated to long stays. Read the article

Global tourism improved in the third quarter, but the recovery remains fragile

After a gloomy first half of 2021, international tourism rebounded during the summer season in the northern hemisphere, boosting the results of the third quarter of the year, especially in Europe. Read the article

Omicron variant: travel conditions are getting tougher, including for those vaccinated

Government spokesman Gabriel Attal made several announcements on Wednesday from the Élysée Palace. As the epidemic continues to progress and the new South African variant is already likely to be in France, new travel restrictions will be implemented. Read the article