Hotel news that should not be missed this week! (05.11.21)

HDB Innovation: The revival of abandoned carts

When a traveller is on your website, enters their terms of stay, selects a room, adds it to their online basket and then decides not to finalize the reservation and to leave the page, this is called cart abandonment.

98% of travelers do not complete their reservation process on hotel sites.

To limit these cart abandonments, it is necessary to understand the reasons and obstacles to the purchase of your site visitors and to implement strategies to respond to them.

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Accor becomes an Official Partner of the Paris 2024 Olympic and Paralympic Games

On the occasion of the Destination France Summit, organized today in Paris in the presence of the President of the French Republic Emmanuel Macron, Tony Estanguet, President of Paris 2024 and Sébastien Bazin, Chairman and CEO of the Accor Group, announced the signing of a partnership between Paris 2024 and Accor. Accor, a world leader in hotels and the largest hotel operator in France, has thus become an official partner of the Paris 2024 Olympic and Paralympic Games. The Group will put its know-how at the service of accredited populations and will participate in its reception and accommodation throughout France. In particular, it will deploy its services to athletes and the media, within the Villages provided for this purpose. Read the article

“French it”: the French way of life by Sofitel

Sofitel has just unveiled its new promotional campaign entitled “French it”, which highlights the French way of life, a principle dear to the brand and which is also the basis of its positioning. Read the article

Recovery, adaptation, perspectives: interview with Ziad Minkara (CDS Group)

For Ziad Minkara, the place of a hotel booking tool in the business travel ecosystem is strengthened. Recovery, growth in the customer portfolio despite the crisis, adaptation to market changes: an overview with the CEO of CDS Group. Read the article

“The Covid-19 crisis will create the next giants of the travel sector”

Mauricio Prieto, Co-founder of eDreams and Founder of the Travel Tech Essentialist agency, gave an inspiring talk on the evolution of the sector as part of the online event “Think Travel 2021” organized by Google. According to him, a lot of positive things will come out of this crisis and travel professionals are far from having said their last word. Read the article

Airbnb's plan to revitalize heritage and rural tourism

Airbnb announced today a donation of more than €5.6 million to the “Heritage and Local Tourism” program of the Heritage Foundation, for the renovation of buildings and places of heritage interest in the French countryside. Read the article