Hotel news that should not be missed this week! (10.06.22)

Summer vacation: the rise in prices questions 40% of French people

The recovery in tourism has been strong for several weeks. However, one in two French people say that the likely increase in the cost of travel could encourage them to reduce their summer getaways. Read the article

Tourism: how to set up targeted advertising before the holidays?

Preparing a trip is equivalent to a long cycle, it is possible to compare offers over several weeks, and versatile, Internet users can change their mind at the last moment if they find more interesting offers. Therefore, each actor must set up a tailor-made programmatic strategy in order to create entry points at the key moments of each navigation path. Read the article

Nature now appears to be a catalyst for family well-being on vacation

Center Parcs reveals the results of its observatory “Hear families. A first edition that focuses mainly on family time and its impact on the quality of parent-child relationships. Read the article

Simple future: “Business travel is now transforming into hybrid experiences”

Business travel has many hours ahead of it, but it is now turning into hybrid experiences. A mix between rewards, work, discovery and training for participants. Read the article

Thanks to Instagram, Tripscout wants to become a new Booking.com

This question is bothering many entrepreneurs and investors. Tripscout is convinced of the commercial potential of Instagram, where she has 30 million followers. The American start-up is raising 14 million dollars to try to prove it. The company, founded in 2015, is launching a hotel reservation platform on the Meta group's social network. His promise? Rates guaranteeing discounts ranging from 30% to 75% compared to the best publicly available rates. Read the article

French people's vacation plans: the rise of theme parks

94% of French people seem determined to go on vacation this summer. Of these, 92% prefer France (including 79% the sea). A return of departures abroad of 15% to 32% is also noted for 2022. Figures that promise a fruitful summer season for tourism professionals. Read the article