Hotel news that should not be missed this week! (23.09.22)

This winter, the market will be present but cautious

Winter is fast approaching for mountain professionals. A winter that is well on the way, even if the economic context remains uncertain... Interview with Laurent Cormier, the managing director of Auvergne Rhône Alpes Tourisme (Aura). Read the article

The end of parity. How to define a new pricing strategy with Booking and Expedia

Although the end of price parity was declared by the Macron Law in France in 2015, many hotels continue to think that an inventory and price parity strategy is a good thing. In reality, this has never been the case and never will be. From a hotel perspective, this could make sense, when the Internet was in its infancy: “The same price for all channels, let the best win.” What could fail? Read the article

Business travel jobs have always been unknown

The job market in Business Travel and its attractiveness are closely linked to Tourism. According to Marie Allantaz, the market was already in crisis and fragile before Covid-19 because of a “bad image” linked to hard and poorly paid work that is done with “passion”. “For Business Travel, what is even more complicated is that this passion for travel is not necessarily the most motivating element. Read the article

Launch of Travel Prime, the first tourism subscription platform

As part of the IFTM Top Resa 2022 exhibition, Tom.travel was able to exclusively discover Travel Prime, the first tourism subscription platform based on blockchain. Interview with Cyril Guiraud, CEO of Travel Prime and Michel Ruiz, CMO of Travel Prime.

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Travel agents: is the revaluation of the profession a utopia?

Tourism is experiencing multiple crises: existential, social and vocations at half-mast. All the actors say that recruitment has become incredibly complex, whether in the public or the private sector. The sector is no longer able to attract new profiles. Between the bad publicity made during the pandemic, low salaries and work requiring constant availability... 5-legged sheep, already rare, have disappeared. Under these conditions, how can the profession of travel agent be revalued? Read the article

The Trophées Innovation Awards recognize hospitality professionals

EquipHotel, the leading BtoB exhibition for hoteliers and restaurateurs, returns from 6 to 10 November 2022 in Paris, Porte de Versailles around a major central theme: committed hospitality, or new, transversal ways of thinking about reasonable and reasoned establishments. Read the article