Hotel news that should not be missed this week! (25.03.22)

Presidential election: what are the promises of the candidates in tourism?

Valérie Pécresse (LR), Yannick Jadot (EELV), Nicolas Dupont-Aignan (Up France), Eric Zemmour (Reconquest!) and Anne Hidalgo (PS) presented their digital program to the plenary on 9 March 2022*. Tourism and its more than two million jobs are much less attractive to candidates and parties. The proof: for the “tourism primaries” organized on Wednesday 23 March, the five main parties competing for the Elysée mandated representatives. Read the article

Marketing: promoting hotel establishments in the digital age

The desire to travel is being felt again! According to a survey conducted by the Wakefield Research Institute at the beginning of the year, 81% of travelers plan to go on vacation at least once with family and friends in the next six months, and 54% say they plan to spend more on future trips than before the pandemic. Read the article

War in Ukraine: how is French business travel impacted?

A recent AFTM survey concerning the impact of the war in Ukraine on business travel by French companies presents mixed results. Little direct impact on EVs but a widespread change in the way people travel. Read the article

OPEN TOURISME LAB reveals the winning startups of the 5th promotion

OTL is delighted to reveal the identity of the 11 winning start-ups to you. This year, the new promotion will have the pleasure of being sponsored by the Perpignan company “elloha”, a major player in the digitalization of the sector! Read the article

Choice Hotels refreshes the offer of its brands in Europe

Starting with its mid-range Comfort brand, the Choice Hotels group has embarked on a vast plan to refresh its brands in Europe. While adding to its offer a new lifestyle brand called Sleep. Read the article

Towards an inevitable increase in hotel rates

After two years of crisis amid the pandemic and war in Ukraine, the hotel sector is being severely impacted by health restrictions, an increase in expenses and a measured return of customers. Is a price hike inevitable to make up for the losses of the previous months and those to come?

Read the article