Why use commercial outsourcing?

Commercial outsourcing: attracting hesitant Internet users

45% of Internet users do not complete their order because they are not ready to buy now, but they will do so soon according to a Prestashop study in 2021. Commercial outsourcing can allow you to turn these visitors into customers.

This year more than ever, personalization is at the heart of expectations. In fact, according to a Boston Consulting Group study, 40% of customers spent more than expected after browsing highly personalized sites. As hesitant the customer may be, they can be captured with the right information.

What is the use of commercial outsourcing?

Using commercial outsourcing, or an outsourced sales force, means increasing your commercial capacities without impacting your internal organization

There are various ways to increase a company's business capabilities. However, beyond a certain point, selling more means hiring more salespeople. But it is a particularly long process, which requires reviewing numerous profiles and conducting interviews. In addition, hiring means changing the internal organization of the company, with the creation of new positions and new teams.

This is the whole point of commercial outsourcing, or commercial outsourcing: to make it possible to increase in power almost instantaneously. With it, you can strengthen your sales team with specialized and experienced profiles, without going through laborious recruitment processes.

Industrialize the growth of your e-commerce site

First of all, there is a phenomenon of hyper-personalization thanks to a salesperson. It makes it possible to transform the visitor into a buyer. Above all, it brings a differentiating human-to-human experience via instant messaging tools or a telephone conversation. This makes it possible, for example, to generate impact through a commercial and emotional discourse.

This makes it possible to create proximity between the e-merchant and the potential consumer through the digitalization of the customer relationship.

Having an instant messaging tool can boost sales. Even more so if the cat is human, unlike a chatbot, because it goes beyond answering a “yes” or “no” to a request. It meets the need by adapting its offer to the type of visitor.

Generating economic impact and satisfaction in the user experience through personalized support leads to an appetite for purchase since we observe a conversion rate of 18% thanks to chat.

Outsourcing also makes it possible to industrialize the process of measuring performance indicators that were not previously measured. It provides real-time reporting and allows you to have important KPIs to know, the dropout rate or the conversion rate for example.

Finally, it makes it possible to counter giants like Booking.com by various complementary actions of those mentioned above such as:

• The reminder by telephone of unfinalized orders
• Boosting product launches with targeting actions
• The development of a strong community by creating proximity with its community through omnicanality.
• Loyalty by ensuring a recurring purchase of products for periodic consumption by animating the customer base on products with high added value, by bringing consideration and impact.

In conclusion, using an external sales force through commercial outsourcing has many advantages. In addition to not upsetting the internal organization of a company with the hiring of a new employee, outsourcing is a source of growth. The personalized service, enabled by this new sales force, comes in place of an impersonal chat, for example, and will tend to better address customers who will therefore convert more often.