Hotel news that should not be missed this week! (09.07.21)

What was Booking.com doing to gain market share while we were all in lockdown?

During the pandemic, a large number of hotels observed that their direct sales increased exponentially within their channel mix. At the same time, and in almost total silence, Booking.com also managed to increase its shares without much resistance. Given the current situation, where many channels have not yet appeared, or where it is unknown if they will be active this season, Booking.com has become the basket where the majority of the eggs in your distribution are stored. Read the article

Interview: Stéphane RADI, CEO of the Contact Hotels Group

Communication campaign, staff management and health protocol, Stéphane Radi, CEO of the Contact Hotels group, shares with us his best practices for the resumption of tourist activity this summer! Read the article

Hotels: Activity is booming even before the high summer season

Hotel activity has been growing since the end of the first half of the year and the last end of lockdown. Less sensitive to international customers, budget hotels are the most dynamic. The situation is also improving in the upscale and in Paris. Read the article

How is digitalization reinventing the hotel industry?

Digitalization is not intended to replace hospitality in the hotel industry. On the contrary, it will make it possible to focus more on the customer experience and to optimize daily operations by focusing on the essentials: satisfaction and service. However, it follows that digitalization is leading the hotel industry to rethink its jobs. Read the article

French-style OTA or tourist data hub: what will the platform developed by the government look like?

Since May 2020, rumours have been circulating about the creation of a platform initiated by the government that would bring together all the French tourist offer. Is it a reservation platform or an evolution of DataTourism? While the situation seemed clear a few months ago, the withdrawal of the DGE from the project seems to have changed the ambitions of its protagonists. We're taking stock. Read the article

OMT: Vaccinations and digital solutions, towards an easing of travel restrictions

Vaccination campaigns around the world and the increasing adoption of digital solutions for safe travel are expected to increase international mobility in the coming weeks and months, as the latest data from the World Tourism Organization (UNWTO) suggests. Read the article